The Roho Legacy
Textile Facade System
From Chemical Innovation to Architectural Excellence
The foundations of modern textile facade systems and their advanced passive cooling properties were laid long before they became a staple of sustainable architecture. The story of roho professional is one of continuous revolution—from chemistry to large-scale industrial engineering.
A Heritage of Precision: The Diadirekt Revolution
It began with Roland Hoffmann, a chemist and founder of Roho, who established a specialized laboratory to develop the groundbreaking Diadirekt photo process. This innovation was a true industry disruptor, delivering significantly higher quality while simultaneously reducing costs. It quickly became the gold standard in the professional photo industry, giving birth to the brand name roho professional.
From CAD Superlatives to Modern Facade Systems
With the evolution of the digital age and the entry of the next generation into the firm, Roho pivoted its expertise toward 3D-supported CAD planning for the construction and mechanical engineering sectors. At the time, this digital approach was revolutionary, enabling the design and construction of massive industrial complexes worldwide—including milestones such as the world’s largest brewery.
This deep-rooted expertise in complex system design and chemical properties eventually converged to create today’s premier textile facade system.
A New Era: Global Expansion and Synergistic Growth
Today, this rich legacy has been carried forward by an internationally active, publicly traded corporation (AG). This transition has empowered us to expand our reach and integrate synergistic product lines that perfectly complement our core facade technology. We now operate on a global scale, serving high-profile industrial clients and delivering large-format solutions for critical infrastructure projects.
"Smart buildings start
with smart design."